Salesforce data quality isn’t a technical problem — it’s a revenue risk. This post shows how CRM hygiene directly impacts forecast accuracy, leadership trust, and execution.

How accurate is your Salesforce forecast — really? This post shows how CROs and CFOs track forecast accuracy, bias, and reliability over time to build trust with the board.

Most Salesforce forecasts fail when leaders stop trusting the numbers. This post breaks down how modern sales teams run forecast calls, track pacing, and build forecast accuracy — week by week, not just at quarter end.

Sales forecasting provides a forward-looking view of revenue and helps guide strategic decisions across the organization. However, Salesforce’s native forecasting capabilities leave a lot to be desired. That’s why in this post, we discuss Salesforce’s forecasting limitations and introduce a better alternative.