About Dear Lucy

One source of truth for predictable sales performance

Dear Lucy helps revenue leaders build clarity, alignment, and accountability across their sales organization — from the boardroom to frontline sellers.

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Our Story

We founded Dear Lucy after decades of leading and scaling international SaaS businesses. No matter the company or market, the same challenge kept coming up:

Unpredictable forecasts eroded board confidence
Leaders and teams weren’t aligned on pipeline health
Sellers lacked guidance on what really drives deals forward

We knew sales teams needed a single source of truth — a way to measure, forecast, and coach performance that everyone could trust.

That’s why we built Dear Lucy: to make sales performance predictable, data-driven, and aligned across the whole company.

Our Mission

One truth. Shared clarity. Predictable growth.

Predictability → Rock-solid forecasting and pacing insights.
Alignment → A shared view of pipeline health and performance, from CRO to SDR.
Accountability → Clear targets and progress tracking for teams and individuals.
Focus → Data that highlights what drives results — and nothing else.

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Impact & Proof

Co-created with revenue leaders to match their vision

Global adoption — trusted by sales teams across 25+ countries
Fast time-to-value — plug-and-play with Salesforce, HubSpot & Pipedrive
Board-to-frontline clarity — actionable views for executives, leaders, and sales teams
Certified results — insights everyone can act on from day one

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What Drives Us

The name Dear Lucy reflects our vision:

Lucy → Lucidity. Giving every leader and rep a clear, shared view of sales performance.
Dear → Simplicity. Dashboards that are intuitive and effortless — they “just work” without complexity or wasted time.

Those principles shape everything we do:

Transparency → Data everyone can trust
Speed → Instant dashboards, zero complex setup
Focus → Highlight what drives growth
Human → Tech that empowers, not overwhelms

Together, Dear Lucy means clarity and simplicity in driving predictable revenue growth — from the board to every SDR.

Meet the MANAGEMENT Team

We’re seasoned SaaS leaders with decades of global experience. Having built and scaled fast-growing companies, we know what sales teams need to succeed — and we’ve baked that knowledge into Dear Lucy, so you can run Sales Performance Management with a ready-made solution that instantly works.

Proudly based in Finland — the world’s happiest country, a nation of serene lakes, midnight suns, and ethereal auroras. We bring Nordic clarity, trust, and simplicity into everything we build.