Ingrid’s CRO, Andreas Sjölund, shares how visual goals and predictive sales analytics keep sales, marketing, and leadership aligned — from weekly team meetings to board updates.
About Ingrid
Ingrid is a fast-growing Delivery Experience Platform company, helping retailers optimize delivery operations and elevate customer satisfaction. Headquartered in Sweden, Ingrid has already processed over 130 million orders, is trusted by more than 250 retailers, and is backed by leading investors such as Verdane, Schibsted, Almi, Adlibris, and BLQ Invest.
Meet Andreas Sjölund
As Chief Revenue Officer, Andreas has been instrumental in steering Ingrid’s sales growth across Europe and the US. Recognized by Pavilion as one of the top CROs to watch, Andreas previously co-founded and scaled Quinyx, another SaaS success story. His experience in building high-performance sales teams makes him a seasoned voice in revenue leadership.
Why Ingrid Chose Dear Lucy
Like many fast-scaling companies, Ingrid needed more than raw CRM data. They wanted clear goals, transparent forecasting, and alignment across the revenue team — from SDRs to the board.
“With Dear Lucy, we’ve set up visual and transparent goal tracking at every level: company, teams, and individual salespeople,” Andreas explains. “That includes key metrics like won business, pipeline growth, coverage, and sales forecasts.”
Highlights:
Predictive sales analytics powering sales goals and forecasts
Visual dashboards for CRO, CEO, sales leaders, and SDRs
Real-time access via mobile while traveling across markets
Driving Team Motivation & Collaboration
Dear Lucy has become the centerpiece of Ingrid’s weekly revenue rituals:
Mondays: sales team meetings powered by Dear Lucy dashboards
Tuesdays: pipeline reviews with sales and marketing
“Having the data constantly in front of you motivates the whole team to work harder,” Andreas says.
A CRO’s Essential Tool
For Andreas, Dear Lucy is now part of his daily workflow.
“I frequently check Dear Lucy from my phone while on the go to see how the sales team is performing. It’s one of the easiest tools I’ve ever integrated and implemented.”
The impact extends beyond sales: Dear Lucy dashboards have become a favorite with Ingrid’s board, removing the need for time-consuming manual reporting. “Sharing comprehensive, visually clear reports directly from Dear Lucy keeps the board aligned without any extra effort,” Andreas adds.
Conclusion
For Ingrid, Dear Lucy delivers more than sales dashboards — it delivers clarity, motivation, and confidence across the revenue organization. From team stand-ups to board meetings, the platform ensures everyone knows where they stand and how to hit their targets.
Interested in achieving the same clarity?
Dear Lucy offers AI-powered sales analytics for HubSpot, Salesforce, Dynamics 365, and Pipedrive.