From a “Man and a Laptop” to a Nordic Market Leader: Lessons Learned from Building Sustainable Growth for B2B SaaS

From a “Man and a Laptop” to a Nordic Market Leader: Lessons Learned from Building Sustainable Growth for B2B SaaS

Sympa is one of the fastest-growing SaaS companies in the Nordics and aims to become one the largest in Europe. We sat down with Sympa’s VP of Growth, Petri Lankinen, to discuss lessons learned from building a successful SaaS business. We discuss SaaS go-to-market strategy, sales KPIs for SaaS, and the key success factors in scaling a high-performing team. Petri also provides his best advice on what to consider when entering a new market.

Healthy Sales Pipeline is Vital To Growth: Introducing New Metrics for Sales Pipeline Management

Healthy Sales Pipeline is Vital To Growth: Introducing New Metrics for Sales Pipeline Management

Having a large enough, constantly growing pipeline of identified sales opportunities is crucial for sales success and absolutely vital, if you’re looking to grow. We are happy to introduce a collection of new pipeline development metrics to help you get a full picture of your pipeline and its development over time.

Visualize Sales Figures in a Simple And Educative Way: Kundo Chooses Dear Lucy for Sales Reporting

Visualize Sales Figures in a Simple And Educative Way:  Kundo Chooses Dear Lucy for Sales Reporting

Swedish customer support platform Kundo needed a simple and clear way to present sales reports from HubSpot. All the relevant data was in the CRM system but the company was struggling to create simple and pedagogical ways to visualize progress and forecast sales effectively. “Dear Lucy gives us both a quick overview for those who need it, but also the opportunity to dig deeper into our key figures,” comments Christian Petterson, Head of Sales at Kundo.

French SaaS-company easiware Chooses Dear Lucy for Sales and Marketing Reporting

French SaaS-company easiware Chooses Dear Lucy for Sales and Marketing Reporting

French omnichannel platform provider easiware has chosen Dear Lucy for its sales team. Headquartered in Paris, easiware helps top brands manage their customer relations across channels. Its clients include the likes of Galeries Lafayette, Bonduelle, Misterfly, and Nuxe. “Dear Lucy allows us to have real visibility on our sales activities. It's a real decision-making aid”, comments Matthieu Zayat, the Head of Sales at easiware.