Five Classic Sales Metrics and Five Lessons Learned on Metrics and Growth - Interview with Aaron Ross

Five Classic Sales Metrics and Five Lessons Learned on Metrics and Growth - Interview with Aaron Ross

What are the key metrics all sales teams should understand? What are the typical pitfalls around metrics? How should you define sales targets if you are aiming to grow? We asked Aaron Ross, the author of the best-selling book "Predictable Revenue" and “From Impossible to Inevitable” what he has learned over the years.