Track MRR with HubSpot — without spreadsheets

See recurring and one-off revenue clearly, from MRR to forecast

Built by Dear Lucy, a HubSpot Certified Partner

One visual revenue dashboard with goal pacing

A shared revenue view across your company, from board to sales.

Track recurring and one-off revenue clearly, from MRR and churn to forecast. Break it down by region and team, always up to date with your HubSpot data.

No spreadsheets. No manual exports.

Used by revenue teams to drive decisions

Salesforce sales leadership dashboard for forecasting, pacing, and risk tracking

CEO / CRO

See your true revenue position in seconds
MRR, growth, churn, and forecast — all in one clear view.

Salesforce board reporting dashboard showing revenue, pipeline, and forecast

BOARD & INVESTORS

Walk into every meeting with numbers you trust
A clear, up-to-date view of revenue performance and outlook — no manual reporting.

Salesforce account executive dashboard showing targets, deals, and performance

CFO / Finance

Trust your revenue numbers across the business
Recurring and one-off revenue aligned with actuals and forecast — in one source.

Salesforce team revenue dashboard displayed on an office TV screen

RevOps

Run revenue on a single source of truth
MRR, pipeline, and forecast — always up to date from your HubSpot data.

Revenue clarity you can act on

Built on your HubSpot data. Always up to date. Used across your company.

RECURRING REVENUE YOU CAN TRUST

Track MRR, ARR, churn, and expansion based on your real HubSpot data — not spreadsheets or manual calculations.

FORECASTING YOU CAN RELY ON

See your revenue forecast clearly by combining pipeline and recurring revenue — so you know where you’re heading.

GOAL PACING THAT DRIVES ACTION

See instantly if you're on track, behind, or at risk across teams and regions — while there’s still time to act.

ONE SOURCE OF TRUTH FOR REVENUE

A single, shared view of revenue used in leadership meetings, board reporting, and daily decisions — always aligned.

Why teams move beyond HubSpot reports and spreadsheets

HUBSPOT REPORTING QUICKLY HITS ITS LIMITS

Recurring revenue, MRR, upgrades, and churn aren’t natively supported in HubSpot reporting — so getting a complete revenue view requires workarounds.

SPREADSHEETS DON’T SCALE WITH YOUR REVENUE

Manual exports, version confusion, and disconnected models turn revenue reporting into ongoing manual work — making it hard to trust your MRR and forecast.

GOALS AND PACING LACK REAL-TIME VISIBILITY

Revenue targets are managed outside your CRM, and progress isn’t visible in real time — so you don’t know if you’re on track.

DECISIONS ARE BASED ON OUTDATED DATA

By the time numbers are compiled, they’re already outdated — and decisions lag behind.

One clear revenue view — built on your HubSpot data

REAL-TIME REVENUE DASHBOARD

All your revenue data — from MRR and churn to forecast and targets — in one real-time view.

See your revenue clearly — without spreadsheets

Connect your HubSpot data and see your full revenue picture in one clear view.

For recurring revenue and MRR setups, we help you tailor the model to match your business.

Start free trial

Start with your data in minutes. MRR setup tailored to your business.

Dear Lucy is a HubSpot Certified Partner